Satisfaction survey is a diagnostic method that may cover the whole or a part of an organisation, supporting the company's prosperousness from different angles of observation.
It can be directed towards employees to find out their opinion about the business, their own working environment and conditions, their views about the management and corporate culture. Another area can be the tailor made and specifically targeted analysis of customers, suppliers and any other stakeholders to define their picture of the company and their expectations.
With the help of these surveys you can improve your products and services, increase the motivation and efficiency of your staff. It is a tool for building new strategies, and keeping or strengthening the market position.